Amscreen To Deploy New Sunlight Readable Digital Signage Screens Across Clear Channel’s Adshel Live Network
UNITED KINGDOM — Amscreen and Clear Channel UK have announced a partnership where Amscreen’s Solutions division will exclusively provide affordable, state-of-the-art digital signage screens to Clear Channel UK and will be deployed as Adshel Live units at bus stops and various other outdoor locations.
According to Amscreen, the new sunlight-visible, outdoor digital signage screens will be manufactured and assembled in a purpose built 20,000 square foot plant in Bolton, creating numerous employment opportunities in the area. Amscreen has designed a range of new products and developed an operating model that they say will bring greater efficiencies to installation, maintenance, and product support. The new digital signage screens use a modular approach that will enable Amscreen to make on-site replacement of all key parts where previously this was not feasible.
“Partnering with Amscreen is the perfect opportunity for Clear Channel to innovate technologically. Their screens and services provide us with an economical solution that we can roll out as Adshel Live screens across our outdoor network. We are certain that our partnership will provide the acceleration in outdoor screen adoption that the market has long been waiting for. We also look forward to further developing our technology partnership with Amscreen,” said Will Ramage, Business Development Director at Clear Channel UK.
There are more than 2,000 digital signage (D6) screens currently deployed across a range of outdoor environments including bus shelters, rail stations and shopping centers. Clear Channel UK’s deal with Amscreen is expected to increase the number of D6 screen sites across the UK over the coming year helping to further grow the digital out-of-home (DOOH) sector.
“We are thrilled to announce this partnership with Clear Channel UK and with our combined knowledge of the sector we have developed our solution from the ground up to deliver a more efficient product in all areas,” said Simon Sugar, Amscreen CEO. “This initial rollout of screens marks the start of our relationship with Clear Channel, and we look forward to watching this flourish. We have a scalable business model that can be easily replicated across European markets. The deal with Clear Channel will also see us manufacturing and assembling technology here on UK soil, bringing jobs to the industry at a time when many corporations are choosing to move abroad. We are proud to be investing significantly in the UK and are certain our partners will benefit greatly from the support, skills and technological advances that we bring.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.