Digital Gas Pump Network Debuts at 100 Los Angeles and Orange County Locations
MINNEAPOLIS, MN — AllOver Media (AOM), one of the largest alternative out-of-home advertising platform in the United States, has unveiled a new digital gas pump network at 100 locations across Los Angeles and Orange counties. According to the company, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services.
AllOver Media’s TV network will provide advertisements, weather reports and day-in-the-life vignettes on high-definition digital screens to help inform and entertain gas station customers. The networks’ 22-inch video screens offer bright images that are completely glare free—even in bright sunlight. The digital out-of-home advertising network from AOM is expected expand to other markets in the coming months, based on customer interest and demand.
“Our new network of gas pump toppers offers key brands and advertisers the opportunity to leverage the latest digital technology to connect with premium consumers in high-demand Southern California locations,” said Jeff Griffing, AllOver Media CEO. “This is immersive, digital storytelling, and we deliver a message while consumers are on the go.”
AllOver Media’s network of 100 gas stations is located along the area’s most iconic streets and high-traffic locations, focused on reaching the market’s highest value consumers. According to the company, Los Angeles is the nation’s largest drive market, the second largest metro area and the most requested advertising market for AllOver Media clients. The network will reach the most affluent areas of LA and Orange counties during refueling stops for commuters, and residents and tourists visiting beaches, entertainment hot spots and shopping districts.
“The average person spends six minutes refueling,” commented Griffing. “So we offer time-starved customers the opportunity to view great content and premium ads in high definition with great sound to enhance their gas pump experience.”
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