Partnership Brings Vehicle Analytics to Advertisers for Static and Digital Out-of-Home Screens
MIAMI, FL — AdMobilize has entered into a strategic partnership with SmartLink, a manufacturer of remote management solutions, to collect vehicle analytics data from static and digital roadside signage. The two companies are collaborating to build and distribute a remotely-manageable standalone roadside signage unit for streamlined vehicle analytics data collection.
“This collaboration to develop a standalone vehicle analytics unit that’s completely remotely-manageable makes out-of-home advertising easier, and more effective than ever before,” said Michael Neel, Head of Marketing and Sales at AdMobilize. “By combining our sophisticated vehicle analytics algorithms with SmartLink’s remote management and control platform, road signage can now, for the first time ever, both gather important vehicle analytics data while also being entirely remotely manageable and controllable, from anywhere in the world on nearly any device. It’s the perfect combination of sophisticated technology that’s simple to use and operate.”
AdMobilize and SmartLink’s new collaborative unit will contain all of the components needed to provide real time vehicle count and speed data for operators. The simple plug-and-play unit will be equipped with a SmartLink module for effective remote management and consistent, hassle-free data collection. What’s more, the unit will be compatible with static, as well as digital billboards. “Acquiring vehicle analytics from a static billboard was not feasible before this partnership,” added Neel. “Now, advertisers can simply hook the unit up and start collecting data, even from the oldest billboard on the highway.”
“For over ten years, our tireless commitment to innovation has allowed SmartLink to establish itself as the industry-leader in remote management and control of out-of-home solutions – and this partnership with AdMobilize is just the most recent evidence of such,” said Franklin Olive, SmartLink Vice President/ General Manager. “We’ve created a standalone vehicle analytics unit that will, for the first time ever, allow OOH operators to remotely manage the power via cellular for reboot; notify of loss of power and power restore; consolidate and manage cellular data plans utilizing our buying power with AT&T and Verizon; and design and build integration kits for end use.”
The SmartLink System has become the standard in monitoring and remote control for the out-of-home and property management industries. SmartLink centralizes all inventory, allowing users to view and manage their locations’ lighting and maintenance from any computer, tablet, or the SmartLink App. SmartLink maximizes savings potential, drastically reduces utility consumption, and reduces the time spent on solving issues. The system alerts users in real time to any maintenance issues that occur, allowing customers to respond in the proper manner.
The AdMobilize platform can, in real-time, track ad performance and customer engagement and capture various vehicle analytics such as count, detection zones, average speed, travel direction, and day/night modes. All captured vehicle analytics are then fed to a cloud based dashboard or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to content.
“The AdMobilize platform provides out-of-home advertisers with key information about the effect their advertisement is having on the road,” AdMobilize co-founder and CEO Rodolfo Saccoman said. “In partnership with SmartLink, we are simplifying and streamlining the management and collection of this data.”
SmartLink and AdMobilize will begin co-selling units to the out of home industry starting in June 2017.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media