Adams Outdoor Testing Real-Time Vehicle Recognition

Adams Outdoor Partners with AdMobilize to Explore Vehicle Measurement Data

Adams Outdoor Partners with AdMobilize to Explore Vehicle Measurement Data on Digital Billboards

MIAMI, FLAdams + Fairway Outdoor Advertising have announced a partnership with AdMobilize to test real-time vehicle data and analytics for digital billboard inventory across selected U.S. markets.

According to AdMobilize, the company has developed a scalable vehicle detection technology that provides real-time and near perfect-accuracy data on vehicle traffic, including day/night traffic counts, speed, dwell time and make/model. Miami-based AdMobilize provides real-time intelligent analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers worldwide.

“This technology provides many new opportunities for agencies/brands to truly take advantage of the outdoor medium with real-time, verifiable data directly from billboards” says Mike Neel, VP Sales/Marketing for AdMobilize.

Vehicle recognition technology is already being used by billboard operators in Australia and the United Kingdom. Renault is currently running a digital billboard campaign across central London that identifies the make, model and color of vehicles based on their license plate number. The campaign delivers relevant real-time messages based on the car’s profile on roadside digital out-of-home screens.

Adams Outdoor is the 4th largest U.S.-based outdoor advertising operator with more than 26,000 roadside locations. The partnership between AdMobilize and Adams began in April of this year while meeting at the Traffic Audit Bureau (TAB, now Geopath) and OAAA annual conference in Boca Raton, FL. Adams + Fairway Outdoor Advertising CEO, Kevin Gleason states, “Genuine and authentic relationships are key. If we can give our agencies and advertisers the substantive transparency they need to make bolder marketing decisions, then we’re continuing to invest in a more confident infrastructure for the out-of-home industry.”

“It is imperative as an operator to explore evergreen tech opportunities in our industry,” added Erica Line, Corporate Manager of Digital Asset Content & Integrated Strategies. “Partnering with AdMobilize allows A+F Outdoor to investigate a visually verified traffic analytics platform, strengthening our efforts to maximize quantitative data, and enhance our dynamic capabilities with collected speed data.” The companies have since chosen Norfolk, Philadelphia, and Chattanooga to test the AdMobilize real time traffic measurement platform.

Over the past year, adoption of this technology has been rapidly expanding. “Out-of-home products are currently priced based on historical data and vague audience data collecting methods. We believe that brands and advertisers will increase advertising spend if they can rely on a transparent way to better validate outdoor media viewership, create dynamic content, and measure ROI,” says Rodolfo Saccoman, Founder & CEO of AdMobilize.

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