Connecting Media Buyers and Network Providers
Across the Digital Out-of-Home Media Space
ScreenMedia Daily is an industry-leading online publication covering the digital out-of-home (DOOH) media space. Media buyers, planners, brand strategists, and marketers rely on ScreenMedia Daily as the go-to resource for quality industry news, insight, trends, and tactics that use DOOH media and location-based marketing technologies.
ScreenMedia Daily’s readers and opt-in subscribers are senior-level marketing executives and directors from a variety of industries, including advertising, media, mobile, audio-visual, finance, and government. Our site averages more than 25,000 visitors each month (Approximately ~300,000 per year). More than 72% of our traffic arrives on ScreenMedia Daily via organic search, and 22% arrives by referrals and direct links. About 75% of our monthly Web traffic are unique visitors. The majority of our traffic comes from the United States (53%), followed by UK (14%), Australia, and Canada. We are active on LinkedIn, Pinterest, Twitter, Facebook, Tumblr and Google Plus with approximately 7% of our traffic coming through social media links and conversations.
Our readers include top decision-makers responsible for buying and planning advertising, marketing, and strategic sales at major advertising, media planning, and research companies that include Omnicom Media, Interbrand, Sapient, Leo Burnett, ARC Worldwide, 141 Worldwide, IPG Mediabrands, MEC Global, Mediacom, Posterscope, Hill Holiday, Lowe Campbell Ewald, Horizon Media, Starcom Mediavest, Zenith Optimedia, Carat, DDB Worldwide, Rapport Worldwide, Assembly Media, Cadreon, Centro, MRM Worldwide, Ogilvy Worldwide, TBWA, PHD Worldwide, Havas Media, MRM McCann, Mindshare Worldwide, Nielsen, Aegis Media, Kinetic, Cramer-Krasselt, Wunderman, JWT and more.
We also reach major network media owners and associations including 4As, JCDecaux, Astral Out-of-Home, Outfront Media, Clear Channel, Intersection, Lamar Advertising, EYE Corp, oOh! Media, RMG Networks, Christie Digital, TouchTunes, National CineMedia, Cineplex, Screenvision, Branded Cities, Destination Media, Exterion Media, EMC Outdoor, MediaCaddy, Volta Industries, InStadium, Medical Channel, Kerb, Ngage Media, Ströer Media AG, Winnipeg Transit, The Convenience Network, Transport Media Solutions, Continental Outdoor and more.
In addition, our opt-in readership includes Fortune 1000 companies including Bloomberg, Procter & Gamble, Darden Restaurants, McDonalds, Google, Hewlett-Packard, Samsung, Huawei, Asus, IBM, Microsoft, Fox, CBS, ESPN, PBS, NBC Universal, Turner Broadcasting, Conde Nast, Dallas Cowboys, Nestle Purina, MacAndrews & Forbes, Philips, Accuweather, Morgan Stanley, JP Morgan, L’Oréal, Mondelez, Luxury Society, GeoRun, Citibank, American Express, Pacific Grove, Active International, AMR International, Vail Resorts, Coty, KPMG, Bain & Company, RTKL, Moelis and Company, Lend Lease, Accenture, Boston Consulting Group, Westfield Malls, Simon Malls, Starwood Retail Partners, Urban Retail Properties, Foursquare and more.
ScreenMedia Daily works with digital out-of-home media operators and related service companies on a sponsorship basis by providing visibility with buyers and end-users of these platforms. By working with ScreenMedia Daily, your brand can become a part of the buzz, driving awareness of your products and services, sharing stories of your success, growing your brand’s reputation and building valuable relationships with key decision makers.
ScreenMedia Daily’s highly focused promotional solutions can help you capture your market, increase brand awareness, deliver quality leads, and ultimately provide a great return on your marketing investment.
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ScreenMedia Daily is a Banner-Free Resource
ScreenMedia Daily does not accept banner advertising. Studies have shown that banners are not an effective way to connect with audiences. According to comScore, the average clickthrough rate for banner advertising is now measured in decimal points (0.1%). In fact, less than 8% of all Internet users today account for 85% of all clicks on display ads, and some of those clicks are not even made by humans. For more information on why you should not purchase banner advertising, please read Andrew Chen’s The Law of Shitty Clickthroughs.
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