Ocean Outdoor Competition Invites Submissions From Brands and Agencies by August 29
UNITED KINGDOM — Ocean Outdoor, a UK-based digital out-of-home (DOOH) media owner, has launched its annual competition to discover the best creative work in outdoor DOOH advertising, including full motion, subtle motion and interactivity.
For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic outdoor DOOH locations across the UK.
“This year is the fifth anniversary of a competition that has encouraged the market to consider digital out-of-home as a medium in its own right, one that can inspire and deliver creatively, with the ability to integrate with the latest technology and other forward thinking media,” said Tim Bleakley, CEO, Ocean Outdoor. “Last year’s winners, Twitter’s #iSpy game for Nokia (pictured above) and Tate Britain’s data-driven Welcome to London campaign, did just that. Two campaigns that were exceptional for the strength of their visual ideas and their superb use of technology. Our challenge to the creative community in 2014 is a simple one. Top that.”
Previous competition winner, the MicroLoan Foundation, went on to win a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.
The competition offers two categories to enter work: Creative Techniques and Interactive. The prizes include the chance to showcase winning campaigns across The Grid, Ocean’s full motion six city digital out-of-home network, and also domination of Eat Street@Westfield London including interactive and experiential opportunities. Films of the successful shortlisted concepts will be showcased on a dedicated website, and the finalists will go on to be judged by a panel of industry experts.
Entries for the free competition must be submitted before August 29. The winners will be announced on October 9 at a prestigious awards ceremony at the IMAX in London.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media