Slider control shadow

Top Stories

About ScreenMedia Daily

ScreenMedia Daily attracts a unique audience of key decision makers who are looking for actionable information on the emerging digital out-of-home (DOOH/DPB) advertising space. It is the only site that’s aimed at helping media buyers, planners, strategists, CMOs, and brand marketers navigate this fast-changing media landscape with news, information, and insight. Our readers and opt-in subscribers are senior-level marketing executives and directors from a variety of industries, including advertising, media, mobile, audio-visual, finance, and government.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, uses strategically placed, networked digital signage displays to reach on-the-go consumers with highly targeted messages while they are outside their home. Digital Place-based screens can be found in locations that include transportation hubs such as airports and railway and bus terminals, and executive networks in office-building lobbies and elevators. Other venues include shopping malls, movie theaters, gas stations, fast-casual restaurants, fitness centers, sports venues, college campuses and hotels. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

ScreenMedia Daily is always looking for location-based mobile marketing and digital out-of-home advertising thought leaders who are looking to share their ideas and reach new audiences. For more information, visit our About Us page and start a conversation