- By SMD Editor on October 21, 2014
Ocean Outdoor has deployed wifi across their UK-based digital OOH screens, enabling brands to run responsive, interactive campaigns that…
- By SMD Editor on August 20, 2014
A new wave of M&A activity has taken hold in the digital place-based (DPB) media space with more than a half dozen deals announced in the last eight months….
- By SMD Editor on June 16, 2014
Combining lifestyle interest and location enables brands to respond to the uniqueness of the moment that consumers are currently in with relevancy and immediacy.
- By SMD Editor on June 9, 2014
If you have followed recent reports regarding brick-and-mortar retail, and more specifically, shopping malls, you might have made up your mind already that retail environments are no longer an…
- By SMD Editor on May 26, 2014
One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing…
New Study Underscores Effectiveness of OOH Media, Consumers In More Focused Mindset Outside the HomeBy SMD Editor on April 10, 2014
A new study released today underscores the effectiveness of out-of-home (OOH) media. The Outdoor Media Centre, a UK-based trade body for outdoor media owners, have just announced the results…
- By SMD Editor on March 28, 2014
Consumption of media continues to rise as more people join the ranks of the digital omnivores—consumers who own a trio of tablets, smartphones and laptops, driven by the proliferation…
- By SMD Editor on February 27, 2014
Exposure to place-based digital out-of-home advertising has increased sharply as consumers increase the time they spend outdoors and away from home, according to PQ Media
- By SMD Editor on February 25, 2014
Video ad impressions now come in many different flavors, and not every metric will apply uniformly across all media. For example, the Internet has made demographics less important.
- By SMD Editor on December 2, 2013
Let’s say goodbye to mundane retail and hello to the new interactive playground. That’s exactly what Verizon has created with the launch of their first Verizon Destination Store concept…
Are Software Developers the New Storytellers? Ken Auletta Reveals How “Geeks” Are Changing the News CycleBy SMD Editor on October 29, 2013
Ken Auletta has written extensively about media at The New Yorker and has authored 10 books that include Three Blind Mice: How the TV Networks Lost Their Way and…
- By SMD Editor on October 14, 2013
“You’re doomed,” said Bob Garfield, an advertising and marketing analyst and author of The Chaos Scenario. Mr. Garfield delivered this ominous message to a packed auditorium of marketing, media…
- By SMD Editor on July 11, 2013
Points interactive wayfinding display is turning heads, and changing the way people get directions. Every now and then you might come across something that’s truly unique. It doesn’t happen…
- By SMD Editor on June 27, 2013
BaubleBar’s SOHO pop-up store showcases their jewelry using a unique system that enables customers to interact directly with the product. As a customer picks up an item, it activates…
- By SMD Editor on May 16, 2013
When the Las Vegas Skyvue Super Ferris Wheel is turned on later this year it will take its place as the world’s largest digital out-of-home advertising platforms in the…
Welcome to the world of big data. A world where Web-enabled mobile devices make it possible for people to have constant access to content regardless of time and location.
Near Field Communication is gaining momentum as consumer support for QR Code technology has started to fade.
Mobile Shopping Apps are changing the ways consumers shop and gather product information, and boosting retail sales.
Why Digital Out-of-Home Advertising Needs Location-based Mobile Services to Attract Advertisers and Enhance EngagementBy SMD Editor on May 1, 2013
Digital out-of-home advertising is a location-based business. Every digital display, public or private, is tied to a physical location, and that location is more than likely attached to a…
About ScreenMedia Daily
ScreenMedia Daily attracts a unique audience of key decision makers who are looking for actionable information on the emerging digital out-of-home (DOOH/DPB) advertising space. It is the only site that’s aimed at helping media buyers, planners, strategists, CMOs, and brand marketers navigate this fast-changing media landscape with news, information, and insight. Our readers and opt-in subscribers are senior-level marketing executives and directors from a variety of industries, including advertising, media, mobile, audio-visual, finance, and government.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, uses strategically placed, networked digital signage displays to reach on-the-go consumers with highly targeted messages while they are outside their home. Digital Place-based screens can be found in locations that include transportation hubs such as airports and railway and bus terminals, and executive networks in office-building lobbies and elevators. Other venues include shopping malls, movie theaters, gas stations, fast-casual restaurants, fitness centers, sports venues, college campuses and hotels. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
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