Are Software Developers the New Storytellers? Ken Auletta Reveals How “Geeks” Are Changing the News CycleBy SMD Editor on October 29, 2013
Ken Auletta has written extensively about media at The New Yorker and has authored 10 books that include Three Blind Mice: How the TV Networks Lost Their Way and…
- By SMD Editor on October 14, 2013
“You’re doomed,” said Bob Garfield, an advertising and marketing analyst and author of The Chaos Scenario. Mr. Garfield delivered this ominous message to a packed auditorium of marketing, media…
- By SMD Editor on July 11, 2013
Points interactive wayfinding display is turning heads, and changing the way people get directions. Every now and then you might come across something that’s truly unique. It doesn’t happen…
- By SMD Editor on June 27, 2013
BaubleBar’s SOHO pop-up store showcases their jewelry using a unique system that enables customers to interact directly with the product. As a customer picks up an item, it activates…
- By SMD Editor on May 16, 2013
When the Las Vegas Skyvue Super Ferris Wheel is turned on later this year it will take its place as the world’s largest digital out-of-home advertising platforms in the…
Welcome to the world of big data. A world where Web-enabled mobile devices make it possible for people to have constant access to content regardless of time and location.
Near Field Communication is gaining momentum as consumer support for QR Code technology has started to fade.
Mobile Shopping Apps are changing the ways consumers shop and gather product information, and boosting retail sales.
Why Digital Out-of-Home Advertising Needs Location-based Mobile Services to Attract Advertisers and Enhance EngagementBy SMD Editor on May 1, 2013
Digital out-of-home advertising is a location-based business. Every digital display, public or private, is tied to a physical location, and that location is more than likely attached to a…
- By SMD Editor on April 20, 2013
Volkswagen’s outdoor advertising campaign for their Golf VII used a large-scale digital out-of-home installation at the Potsdamer Platz’s S-bahn train station in Berlin.
- By SMD Editor on April 14, 2013
Advertisers are increasing their use of experiential marketing to reach on-the-go consumers, but one of the biggest changes in the advertising space is the increased use of place-based digital…
- By SMD Editor on March 18, 2013
Nearly 95% of national mobile advertising campaigns now leverage some form of location targeting, according to xAd.
- By SMD Editor on March 15, 2013
CBS Outdoor’s Digital Urban Panel Advertising Network was awarded top prize in the transportation category at the annual Apex Awards dinner held last night in Las Vegas.
- By SMD Editor on February 25, 2013
Clear Channel’s Times Square Dunk Tank was an outdoor digital billboard event designed to showcase how digital billboards can amplify a brands reach by combining experiential advertising campaigns with…
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ScreenMedia Daily attracts a unique audience of key decision makers who are looking for actionable information on the emerging digital out-of-home (DOOH/DPB) advertising space. It is the only site that’s aimed at helping media buyers, planners, strategists, CMOs, and brand marketers navigate this fast-changing media landscape with news, information, and insight. Our readers and opt-in subscribers are senior-level marketing executives and directors from a variety of industries, including advertising, media, mobile, audio-visual, finance, and government.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, uses strategically placed, networked digital signage displays to reach on-the-go consumers with highly targeted messages while they are outside their home. Digital Place-based screens can be found in locations that include transportation hubs such as airports and railway and bus terminals, and executive networks in office-building lobbies and elevators. Other venues include shopping malls, movie theaters, gas stations, fast-casual restaurants, fitness centers, sports venues, college campuses and hotels. Location-based mobile and digital place-based media are part of a larger omnichannel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
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